It's purely guesswork. Shopping malls are where the youth are. You can certainly reach some of these individuals there. In terms of grocery stores, for example, having a fairly rural province, some of the farmers from the outlying communities will do their groceries in the cities--in Regina or Saskatoon, or whatever. If we can offer the convenience of voting at the same time, I think that's great.
On November 29th, 2007. See this statement in context.