Yes. In fact, from the education perspective, we started in the month of June. That was when we were handed the education portfolio. Right away we polled to see how many people understood what was going on and felt comfortable that they could actually make a decision. We ran at about 8%.
Then we worked out our strategy, going forward to educate the public. We put a program together, which we monitored every month. Of course July and August were certainly a challenge, and the numbers didn't really come quickly. By September, we started to see a pretty good move. Our goal was 74% of the population. Why was that? I should probably qualify that. In 2003, in the last general election, we did post-election surveys. We always do that so that we understand the metrics, our success rates, and things of that nature. At that time they said that in our population in Canada right now, a 100% turnout would actually be 74% of your eligible voters, because 26% have no interest and have declared that they will never participate in democracy.
So we set that as our target, 74% of people having enough knowledge. As we worked through, by the time we came out—it was five days before The Globe and Mail ran a story saying that we in fact were sitting somewhere around 68% or 69%--we felt that from a goal perspective we were probably there, and we set that goal fully knowing that we were the optimists, because our last turnout was 56%.
I thought that the people who participated probably participated with good knowledge. If they didn't, there were probably unmarked ballots.
I hope that helps.