The challenge I see in the 2007 referendum in Ontario was the role Elections Ontario was charged with playing, which was to be the primary vehicle for public education of the electorate in the province on the referendum question. Balancing that with the neutrality role that my office and my predecessor had to play was, as I mentioned in my speaking comments, challenging, because both sides at various times in the process indicated their displeasure that we weren't promoting the issue as appropriately as possible.
Perhaps the greater issue is, as my colleague from Quebec mentioned, that the umbrella groups or committees seemed to work very well in B.C. in their most recent referendum this past May. They provided more of a vehicle to actually provide the information to the electorate, and they could be either for or against the various issues, as opposed to having your neutrality body, your chief electoral officer, as the primary source of public education.