If I could chime in, I suppose I would say that I think anything you can do to generate awareness among youth, probably especially before they turn the age of 18, about politics and the voting process is important.
I think what you mentioned about how to become a candidate is bang on. When I did some research, I interviewed people who were candidates for Canadian Idol. I was talking to Canadian Idol contestants, and all these people were trying to get votes. When I asked them about politics, they all just looked at me and said, “I don't know anything about politics. I don't know how to vote. I don't know how to get any information.”
To me, this is exactly the kind of thing that should be happening. As well, obviously you need to do other advertising that encourages people to vote during election campaigns. But the general idea about how to get involved in politics is a broader narrative that needs to occur.