That was something we observed quite clearly in talking to the thousands of students we met in the past few weeks. If they don't know why they should vote, who they should vote for, as well as when and how to vote, they won't bother to find that information. From a voter's perspective, knowing what the platforms of the various political parties are and why voting matters are equally as important as knowing when, where and how to vote.
On April 10th, 2014. See this statement in context.