One of the provisions in C-23 is the requirement for Elections Canada to communicate with Canadians as to the methods and how to vote. This would address some of the concerns, as you're saying, that a lot of younger people in particular aren't aware not so much as to whether they should be voting, what their constitutional rights are, and the benefits of participating in the voting process, but as to the nuts and bolts of how to. That in itself would be a promotional campaign, because any time you're talking about voting in an election in general, you're promoting the fact that an election is imminent.
In other words, a concentrated campaign directed, perhaps targeted, towards younger voters on the how-tos, the nuts and bolts of what you need to do to be able to vote, when the election would be held, where the voting would be held, how, and what kinds of ID you would need to vote—would that be effective, in your view?