Yes. We talk about accessibility and we talk about motivation. This card tries to do both.
On one side, we're giving arguments as to why people should vote, and why their vote matters, and on the other side we're obviously trying to create all the mechanisms that are needed for someone who's never voted before to know how to vote. I think the interactive part of it is probably the nicest part of it. It just allows you to click your way through a fairly complicated ordeal.
You had a question with regard to VICs. The entire question, in fact, is just that we need to put as many different tools as possible on the table. If one of those tools works, that's great. If that one doesn't work, then there's another one and another one and another one.
So my goal, eventually, is to get this out. Obviously for the federal elections in 2015, we're going to go big. We've shown that it actually works really well. What's interesting with this particular version is that it was done in cooperation with the National Association of Friendship Centres, and it was targeted to aboriginal youth in Quebec, who are known to have a very low voter turnout. My partner Nahka is here from the NAFC. Thanks to Twitter and Facebook, we're able to target in ways that we could never do in the past. We know now and we can track that people in Natashquan, Sept-Îles, Val-d'Or, or Chibougamau were reading this information and getting all they needed to vote.