I think many Canadians are not relying on traditional forms, or what we might consider traditional forms, of political communication to receive their messages. Even the conversation about how we do the leaders debate is fine, but that's not where a lot of people are getting their messages. Some people are watching the debates, but you're talking about how to get younger voters engaged, and they're not watching the debates. They're on Twitter. They're looking at social media, and they're getting a whole lot of information.
Also, I think there's an increasing fear of fake news—the fear that you're getting a whole lot of stuff coming at you and you're not sure if it's true, and there being so much information coming at you at one time. We're losing something on the verification side.
It's just tons of messages, and a lot of it is very micro-targeted. This has to do with the communications technology as well, because now we're able to be so sophisticated about knowing voters, knowing their profiles, and being able to deliver to them the kinds of messages they really want. On several levels that's good, responsive, and positive, but it's almost as if a bunch of people are getting different messages and there's not the same centralization of messaging that I think we could say we used to see in a campaign.