It's not on the ballot. You decline or refuse your ballot. You're handed your ballot, and then you hand it back. More people would likely do it if the election agencies actually advertised that you have the right to do this. Elections Ontario is once again, for the third election in a row, refusing to do this, so that's why we're about to take it to court. It should say “none of the above” on the ballot, and then there should be a space just a couple of lines below where you could write a reason as to why you voted “none of the above”. That would be reported back to the parties in categories: environmental platforms weren't strong enough, someone didn't like the leader, or whatever it is. It would be a great feedback loop that would increase voter turnout and give parties information on why people are not turning out to vote now.
In terms of overall increase in voter turnout, I work with a charity called Democracy Education Network, and we also do voter turnout initiatives. We have two going on in Ontario, and we did them in the last election. One is VoteParty.ca. It's all aimed at voters because the best way to increase voter turnout is to get voters reaching out to non-voters. We have VoteParty.ca so that you can make a vote date with a non-voter and take them to vote with you. We also have VotePromise.ca so that a person can make the vote promise to help a non-voter vote.
I'll just pick up on some earlier questions very briefly. All of the messages should be aimed at telling voters to reach out to non-voters. That's how you'll increase voter turnout. Trying to reach non-voters with all the ads.... They're not paying attention, and they're not engaged. That's why they're non-voters. You don't reach them.