It really depends on how these things are viewed.
I mean, social media campaigns don't cost a lot, but they're loud, they're vocal, and they're often unrepresentative. That's a form of advertising in a way, but it is not—quote, unquote—“advertising”.
There are things that external movements and groups can do to influence election results unfairly. Today, Bill C-45 is being debated in the Senate. There's a very large lobby, which I think has shaped the debate around the issues that Bill C-45 raises. Is that measured by knowledge and science, or is it measured by how social media and campaigning by people who want to benefit financially from the legalization of marijuana want to represent themselves? Do we do that in an election period, and is that fair representation to Canadians?
Those are questions that I think need to be asked when we look at what third parties actually do in the pre-writ period. However, controls by Elections Canada—“controls” is the wrong word—let's say, administration by Elections Canada, I think is helpful.