Social media advertising is one thing, and that's a paid advertisement. It's knowing where things come from. Obviously if that's coming from another country, let's say, to give a good example, the NRA in the United States, it has had a significant influence on the perception by some people about the rights of gun ownership. That will address legislation that's coming forward. It also addressed the repeal of the long-gun registry, I believe.
What is said there is sometimes true and sometimes it's not. There has to be, it seems to me, some way in which we can have some responsibility for truth telling. How do you do that? That's something for legislators to work out. Mind you, if you want to hire me for a study, I'll be happy to do that.