This debate was actually taken up in the U.K. when I did a background study for Elections Canada, and they tried to draw that line. It's not a bright line; it's a blurred line between encouraging the motivation to vote and informing people so they'd be inclined to vote.
It's across the board. In some cases, it may take more effort to reach certain marginal groups that historically have not turned out in great numbers. You don't exclude those groups and you may have to go to some extra effort, but it is a tricky area where the CEO and other leaders at Elections Canada have to be careful that they're not accused of a bias in encouraging some groups to come forward to vote when historically they have not been active.