We're safe to say they're significant. I'm just thinking that if you put an ad in The Globe and Mail, under Elections Canada laws, you have to say who funded it, and you have to keep a registry of that ad.
If you post one of these flash ads on Facebook or Twitter, which are driven by an algorithm, to certain micro-targeted voters, there's no reporting at all. We don't know where the money came from for the ad. We don't have any record of the ad unless you grab a screen capture of it. Should it be the equivalent?