For a political ad, we're starting from the point—and it's not the end point where we would like to end up—that a political ad is advertising that mentions a candidate.
The industry is aiming for—and we're working with government experts, with academia, with partners, and also with MediaSmarts in Canada—how you identify and actually action an issue. Where is the line between a political issue ad versus a company that wants to talk about women's empowerment or gay rights issues? They're important issues, but they may not be political.