These measures will be rolled out around the world. Like “view ads”, it was initially launched in Canada first so that we can understand how it works and get feedback from stakeholders. Then we can implement it globally. We are taking the same approach for the things that we are piloting in the United States. The way it works, sir, is that to understand and authenticate the individuals in question who are running advertisements, we require them to upload a government-issued ID. We then send an actual letter with a code to the residential address that they have provided. They use the code to authenticate their address and their identity. Then they need to also indicate on behalf of which organization they are running ads before they can even run a political ad. This is something, again, that doesn't exist anywhere else on the Internet. We just launched it a few weeks ago in the United States. We intend to roll it out around the world in due course.
On June 7th, 2018. See this statement in context.