Okay, that's good. That's very helpful.
Mr. Moscrop, I want to turn to you for a moment. I apologize. I came late to committee today and I missed your presentation, but I will see it later.
I want a perspective from you. We're going to have Facebook and Twitter in a little bit later. I was reading your dissertation summary, and I don't understand it because it's far too sophisticated for me: “Can we be autonomous deliberative citizens? Towards answering that question I examine the ways non-consciously processed stimuli and a-rational cognitive processes affect citizen deliberation in liberal democracies.” Yes, it's obvious to everybody else except me.
My question to you, Mr. Moscrop, is do you think there is some obligation on the part of the social media agents, the companies—particularly Facebook, Instagram, and Twitter—in terms of who pays for the ads and the actual content being displayed, the way there is for traditional media?