Thank you very much.
I'll start with Mr. Moscrop.
When I see discussions of fake news as a new thing, my reaction tends to be that fake news seems really old to me. It was, after all, 1898 when William Randolph Hearst was able to convince Americans they should go to war with Spain by arguing that the USS Maine had blown up in Havana harbour thanks to Spanish sabotage. The Onion has been milking that story for a long time.
It seems to me that the difference today, speaking epidemiologically, is that it's easier to get a meme out there, and also the falsification occurs more quickly. It seems to me that fake news is more virulent now than it was in 1898, but also the realization that it's fake occurs more quickly, causing us to be hyperaware of the fact that it's out there.
Obviously that changes the environment, but I'm not sure how it changes the policy response. Can I ask for some commentary on that, given that we are trying to develop policy to deal with this more virulent and more rapidly disproved fake news?