I think to some degree elections are typically determined not by the best-informed voters, who as a rule are also the ones who are most firmly committed to one or another of the camps. They've thought things through and they have recognized that they are a principled Conservative, a socialist, or whatever it happens to be, and therefore they have a home. Those are low-involvement voters.
It strikes me that those who are intensely involved voters essentially look to certain people to curate the news. They have the editorialists they trust. They have ways of filtering things.
This is the greatest issue for the low-involvement people. The difference is that the low-involvement or the low-awareness people then make decisions that ultimately decide whether party X or party Y winds up winning the election.
Would you agree that those are the people about whom we need be the most concerned? That said, do you have any ideas on how to deal with that? It seems they're the hardest people to reach with the inoculation, essentially.