So it's name and address. The parties would go further, of course. In the maybe noble experience of trying to identify and speak to voters specifically, we would collect things like voting preference in previous elections and the current one, if we know it, and certainly gender, religious affiliation, and income, if we're able to identify that. We're restricted, but we attempt to buy datasets about the shopping behaviours of Canadians.
Would it be fair to say that an ambitious political party, an aggressive social media-campaigning type party would have quite a bit of specific information about individual Canadians?