We had an extensive social media campaign; we started two years ago. I'm a big believer that we need to have more frequent communication in particular on social media, on our Facebook, Twitter and Instagram accounts. Our goal was to ensure we were the factual representative of the election. If people had questions about who could vote, where, when and how they vote, all those facts, we wanted to drive them to our website. We wanted to drive them to us to get that factual information. We began our social media campaigns two years out. We would tweet twice a week. Sometimes they were just innocuous tweets, but they were tweets about coming to us to find out who can vote. If you need to use a special ballot, here's the special ballot program. Over the course of those two years we consistently increased the frequency; we tried to communicate using this forum as a vehicle to get our information to everyone.
On October 2nd, 2018. See this statement in context.