Right. So, all the reporting requirements exceeding $500 or $10,000 are extraneous to this. What this is talking about is if somebody says they want to put a $300 ad in their local newspaper, or they want to buy three hundred dollars' worth of Facebook ads to target a particular group of voters, they have to send a copy of that to Elections Canada. That's what this amendment says.
The trick is that, with the previous amendments that the Liberals moved and passed, there are triggers at which the social media companies, as a company, have to start reporting, and it's three million views a month, I believe. It's a relatively high bar. You could very much imagine smaller platforms—more political platforms—that are exclusively political and targeted, would never get near three million views. If someone advertises on those and the ad is never triggered, it is never recorded or held by that...there's no responsibility to hold that ad. You could have fake news under a bit of a subversive campaign going on, and any of those ads would not be required to be captured by that platform company, nor if this fails then we just wouldn't have any repository at all.
So, you're a candidate in an election and someone's running all this advertising through social media networks that are not three million views a month, of which there are many more than there are that exceed three million views a month, and your ads would simply be.... You could micro-target them and you know how much you could get for $500 on a social media ad, especially the smaller ones. You could get lots saying Ruby's a terrible person, just to pick an example.