Your questions would be, what about this budget, and what does it cost to put on debates?
A good portion of it will be to explore exactly that, and to stimulate that broader new social media area, and then to do an evaluation of what worked and what didn't work out of that with the metrics and so on, and in our report, try to do a little future gazing to say here are the paths we're going down. We're trying to approach it very systematically, and I think I may be just smart enough to say, rely on people who have a whole lot less grey hair than I do.