I think the ad registry that this committee brought forward in Bill C-76 will play a very important role in that. Facebook has stated that it will have an ad registry for the pre-writ and writ period. I think that's a really important measure, because Canadians will be able to see all of the advertisements that political actors are putting forward during that period. I think that is very important.
I also think you raise an interesting point with regard to micro-targeting. It's an ongoing conversation we're having. It's one that I imagine will also come up during the grand committee event that will happen in a couple of weeks about what that means in terms of different political actors using that and not having a full picture. One of the interesting things I always think about is that if you're advertising through more traditional means, whether it's on the radio, on TV or in newspapers, you are going to see all of the different political ads, because that's the one venue you have to look at it. On social media, you may see only one party's ads, for example, because maybe you're not part of the target demographic. That's certainly something that I think we need to reflect on further in terms of whether or not that fits within the spirit of our elections legislation.