Hello, Mr. Chair.
I would like to thank the members of the committee for inviting me.
I would also like to say hello to my colleagues, Mr. Raynauld, Mr. Cameron and Mr. Marland. I am pleased to share this time with them.
My name is Thierry Giasson. I am a full professor in the political science department at Université Laval. I am also the director of the political communication research group and a member of the Centre for the Study of Democratic Citizenship.
I would like first to thank you for this invitation to share some of my thoughts on the organization of leaders' debates, as part of your consideration of the Prime Minister Trudeau's proposal to create an independent commissioner responsible for leaders' debates.
I have also reviewed the testimony of the witnesses who have appeared before you since November 21 and certain documents to which you have access, such as the summary report of the colloquium on the future of televised debates, which was organized in 2015 by the Institute for Research on Public Policy, or IRPP, and Carleton University, as well as the study by the Library of Parliament's parliamentary information and research service on the organization of leaders' debates in other democracies.
So as not to repeat information you have already heard, I will focus on the objective which, in my opinion, should guide the organization of leaders' debates during elections in Canada. My presentation will be in three parts.
First, I will explain the role of a leaders' debate during an election. I will present the objective, in keeping with this role, that should guide the organization and the broadcast of a debate. Third, I will outline the competing interests that make it more difficult to achieve this objective given the way debates are currently organized, which is through negotiation behind closed doors between the media and the political parties.
Finally, I will mention the aspects of the context which, in my opinion, should guide the committee's reflections on creating the position of independent commissioner responsible for organizing leaders' debates.
What purpose does a leaders' debate serve in an election? Research on these broadcasts show that the role of televised debates in a democracy is to give undecided voters an opportunity to compare the positions of the main political parties vying for office on the key issues for society at the time of the election.
The broadcast gives citizens simultaneous access to the parties' platforms on the issues and, importantly, to the type of leadership offered by each party leader taking part in the broadcast.
This gives citizens access to two kinds of electoral information, presented to them in summary and comparatively. The role of a leaders' debate is therefore above all to provide information. The purpose of the broadcast is to offer, to the citizens who need it, information that is easy to access, diverse, and transparent, and is therefore of great added value and will be useful in making a decision in the election.
The debate therefore plays a key role in democratic life since it is the only communication format that offers citizens this unique context of election information. In watching leaders' debates, citizens expend a modest if not minimum effort in return for information that can be very important to them.
This naturally leads to the second part of my presentation, which is to identify the objective that should guide the organization of leaders' debates in Canada. The mission that, in my opinion, should guide the organization of a leaders' debate is providing information, which is a crucial role in democratic elections.
As I said earlier, the leaders' debate program offers added value, as compared to other communication and information formats, that citizens cannot find anywhere else. The objective should therefore be to develop a program that serves this essential purpose of providing information, that serves citizens, and that facilitates their election decisions.
I will say this later on, but, in my opinion, the leaders' debate is first and foremost for citizens and democracy. In my opinion, this principle calls for the establishment of a more transparent and independent process that is free of special interests, and that upholds this basic principle. I would also note that the way leaders' debates are organized currently, with the content and format of the broadcast being negotiated behind closed doors by the media and the political parties, could compromise this objective since the required partners at the bargaining table come with their own strategic priorities.
In what way could these objectives differ? On the one hand, the media seem to regard the debate as an exercise in journalism that promotes their role as gatekeepers of public information and holding political actors to account. Moreover, the IRPP summary report shows that this perception was very prevalent in discussions among the media representatives who took part in the colloquium.
The media are also businesses that are subject to economic imperatives, which means that their production has to draw big audiences in order to be profitable.
This pressure leads organizations to give preference to broadcast formats featuring confrontation, spectacle, and drama. This is in fact what the TVA network said when it left the broadcasters' consortium in order to produce leaders' debates that would be like a duel, offering viewers exchanges deemed to be more intense and entertaining.
While entertaining, such theatrics dominated by confrontation might not meet the objective of offering citizens election information that has added value. Moreover, they limit citizens' access to a range of political views, since there are just two opposing viewpoints in a duel.
The media interest in producing a good television show—or simply a good show, since the debate can be seen on various platforms—might not serve citizens' need to obtain diverse, concise and useful information.
Moreover, as we saw in 2015, among other things, holding multiple debates reduces their significance among the electorate. Citizens' interest is diluted when too many debates are held, since their need for information decreases as the campaign progresses.
Holding multiple debates therefore serves no purpose since the potential viewership declines as the campaign progresses. It is nonetheless honourable for party leaders to agree, as they did in 2015, to take part in a number of thematic debates, but I think at least one debate should be held in each official language that includes all the leaders of the main political parties in a campaign.
The political parties are the other group of actors in the negotiations. They have their own strategic interests. Their main objective is to present their platforms to specific electors, while limiting the risk of missteps.
The obsession with strategy will lead politicians to give a very calculated, careful, and repetitive performance, that will sometimes lack authenticity or depth, and that citizens might not view favourably. These strategic interests also lead certain parties to refuse to take part in the debates, as the Conservative Party of Canada refused to take part in the English debate organized by the media consortium in 2015.
It is perfectly normal for political parties to have strategic objectives for their participation in the leaders' debate. It is more difficult to accept that these parties and their leaders should refuse to stand before Canadians to present their platform, defend their record, and answer questions on the issues of public concern when the election is called.
Finally, I will conclude by highlighting certain aspects that I believe should guide your reflections on creating the position of independent commissioner responsible for leaders' debates.
First, I think any attempt to reform the organization of leaders' debates should above all be guided by the interest of citizens, since they are the key players in Canada's democratic process.
Any type of reform should focus on recognizing this principle and the need of citizens during an election period for diverse, transparent, and useful information for their decision. The leaders' debate does not belong to the media or to the political parties. It belongs instead to citizens and to Canadian democracy. This reality should guide any reforms, in my opinion.
I think reforming the organization of debates is important in order to reestablish the importance of these election communication activities during elections in Canada. Many voters still need them to make an informed decision, as seen by the audience size, which was still quite large for the debates in 2015, in spite of everything.
Canada's hybrid media landscape does mean, however, that these debates will have to be broadcast on multiple media platforms. As Mr. Raynauld said, they will be consumed on multiple media platforms.
They must also be organized in accordance with the objective of giving undecided voters an election program during which the main party leaders speak up for their record and policy positions to the Canadian public.
I also think the debates should be organized by someone who is independent of the media and of the political parties in order to limit the negative impact of strategic and business interests on the democratic role of debates.
I am not sure, however, that creating the new position of independent commissioner for the organization of leaders' debates is the way to go about this reform. Existing organizations already have resources that could do the coordination work of organizing debates. Off the top of my head, there is the broadcasting arbitrator, who is responsible for allocating free broadcasting time among the political parties as elections approach.
Although temporary at this time, this position could be made permanent and include broader responsibilities, including the organization of debates, as well as perhaps monitoring the advertising activities of political parties outside official election periods.
If I may, Mr. Chair, I would like to conclude my remarks with a warning.
Your proposals will be evaluated by the Canadian people who, as numerous studies over more than 20 years have confirmed, are sceptical and suspicious of the political class.
There is democratic malaise in Canada and the government's recent failures to make democratic reforms might make some Canadians more sensitive in their perceptions of their political leaders. They have big expectations, but increasingly they are being disappointed. In my opinion, it would be wise not to disappoint them again.
Thank you very much for the time you have allowed me. I will be pleased to answer your questions.