Certainly we would advocate for it being well into the campaign. Canadians have their interests piqued and there's more engagement, we think, mid-campaign or later. However, I think that should be negotiated with the networks.
As Troy said, even for us there is a negotiation that goes on with our own networks in terms of positioning it to advantage, but there are revenue implications for all of us in terms of displacing existing programming. That is also a negotiation among the networks.