I'll jump in on this one.
First, I'm assuming that you're not advocating that another company's product should be pushed onto a private broadcaster's airwaves.
Leaving that aside, the fact of the matter is that, as part of the consortium, there was a negotiation not just with the parties but between the networks as well. We are accountable for what runs on our airwaves, not only for the broadcast standards that are required but for meeting the standards of our journalistic principles and practices. I know that when we are organizing the debate with the other members of the consortium, those journalistic principles and practices are going to be met. We're part of producing that debate. We're not just willy-nilly going to take a product that is offered and comes down a pipe and put it onto airwaves that we're accountable for, and certainly not when it involves splashing a billboard for Maclean's magazine all over the set.
Beyond the other issues, I can speak very specifically on behalf of Corus, and on behalf of the private broadcaster, that the idea of having a product forced upon us simply isn't on.