Further to that, what would you suggest or share with this committee with respect to the success of bringing all the parties together? Are there certain tips or advice you can give us in terms of ensuring that the partners are able to work together in getting information out to the public, that, for example, as many broadcasters are carrying it as possible, that there's buy-in, and that people are happy?
Can you share with us the structure of what you have set up, what you have learned from it, and the successes you've had in that?