I think the answer is echoed by my colleagues from La Presse: make it available to everyone. Hit every possible outlet, platform, and distribution and have those places decide how to package it and how to distribute it, not just on the night it happens or the next day, but over the next three weeks. Maybe they can repackage things as topics come up during the campaign, but open access to all I think is key, because that way you are hitting every mark. You're just going for it instead of limiting it—
On December 12th, 2017. See this statement in context.