We did include social media, but we did not include it sufficiently, recognizing that it is in fact a very important media, particularly if you want to get to youth.
We have a website. Right now it's under reconstruction, because we are doing the strategic plan, and there are quite a few changes that we are going to have. We have a Facebook page. We did visit, for instance, the secondary schools, and we had a competition going for involvement, having people put their post and write their comments, etc. on Facebook, and through that get some feedback. We had a competition. Whoever had the most questions put forward would win a prize. That helped us a bit because we got quite a few comments coming in through there, and I think we got a certain amount of youth involvement, too, but certainly not enough.
Going forward in our new strategic plan, we have recognized that we cannot only rely on the mainstream media that we are familiar with, but we have to get this new media involved. We are even thinking, as of yesterday—we had a meeting—that it would be good to bring on a commissioner who was very much inclined to understand the use of social media, how it can help us, how we measure what value we get out of it, and what sorts of programs we can set up.
Definitely anybody going forward must consider social media.
I say Facebook, but of course, you're not only talking Facebook, you're talking about all the other new social media programs outside.