Right. What you're doing then is that.... Is it based on distance, that you would say to someone, “You live here; you should go there”?
If I may, in my opinion, it's better to have divisions for certain towns where they find their hub of activity. This is going to sound really crass, but basically put it next to Walmart and it would work a lot better, quite frankly. It's as simple as that, sorry. Or a Giant Tiger, whatever you want to use. I find that is more efficient. Don't you feel the same way?