In our campaign during this last election, it wasn't a get-out-the-vote effort precisely. It was about encouraging people to take advantage of early and alternative voting opportunities to flatten the election curve. Our campaigns in the past have been about informing people about the when, where and how they can vote.
Where it gets into issues with quite large get-out-the-vote campaigns is that election management bodies have to be very careful in what they do, particularly when they enlist, say, celebrities or athletes. Even if it's a non-partisan campaign, those individuals always come with some partisan leanings of their own. Then it tends to get the election management body into some sort of trouble.
We take our role in encouraging individuals to vote very seriously, and making sure they know there are opportunities. We do have to be very careful trying to thread that needle of non-partisanship. Enlisting others to be involved in that messaging can be very difficult for an election management body and often ends up putting them in a difficult position.