Saskatchewan is perhaps a microcosm of Canada in that it is very diverse as well. Overall, we did have one single message that was going out to voters across the province. As time moved on, we had to adapt.
For example, with the Peter Ballantyne first nation, we had to direct our campaign specifically at that geographical area. We did that in different ways. We used local media, but we also used the SaskAlert texting system when things changed very quickly. Being nimble was very important with respect to our election management body.