Madam Chair, we spent a lot of energy focused on the four ways to vote in the last general election, and voting in the local office was one of those four options. The first was voting at your assigned polling location on election day, because that is how most Canadians still vote. The second was the advanced poll voting option. The third was the vote by mail or special ballot. The returning office was the fourth option. This is the order in which we presented them.
We started our promotion of all the voting options—what we call the “early voting” phase—one week earlier than traditionally in the electoral calendar. We increased our budget on that phase of the election because we knew that in the pandemic, people would be seeking other options to vote.
We also did a lot of outreach through our Inspire Democracy network of some 600 organizations to get the word out to the groups known to face more barriers to electoral participation. It was a very big focus for our campaign. This information is also noted in our “Guide to the federal election”, which is distributed to all Canadian households. All of the options to vote are presented there. It is also noted on the voter information card that individuals get.
We continue to put those messages out there. We use social media and advertising. It's very much a multimedia campaign. It's a very expensive campaign.
The recalls are quite good, but there are some segments of the population who are not always aware. We often chalk that up to people who generally aren't registered, because they don't get their voter information card. That's where most people remember what their voting options are. It's an individual card addressed to them with what their individual voting options would be. Some segments of the population will have less knowledge.