That's a very good question. I should add that we do try, and our impact is largely in the media and in mainstream media when they report on the reports that we have. You shouldn't take that from our Facebook views.
I think the problem is quite far gone at this point. I don't think we can put the genie back into the bottle, but we can take measures to innoculate future generations. That means ensuring that we look at countries like Finland, which has enacted early childhood digital media literacy strategies, making sure that's in our curricula, informing Canadians, and doing what we can to expose these disinformation narratives so that elected officials, our media, and anybody who's interested in finding the facts have that information available.
I think that's what we need to start looking at right now because, as I said, we can't put the genie back in the bottle. I think these information operations, the disinformation and the polarization of our society are almost at a point of no return.