Thank you for having me here, Madam Chair, on behalf of the Groupe de recherche sur l'information et la surveillance au quotidien, the GRISQ, at the Université du Québec à Montréal.
I am a lecturer in digital media and a PhD candidate in communications at UQAM. My doctoral research focuses on the circulation of information via TikTok. My master's thesis dealt with Instagram and Russian interference in the 2016 American presidential election.
My presentation today will focus on the process of foreign interference using sociodigital media to communicate with Canadians, which interferes with the informed decision-making that is central to people's civic duty in connection with elections. It is difficult to identify the results of this kind of operation, using these media, since there are numerous actors responsible for it.
There are three factors to consider.
The first is how sociodigital media and their economic model, which allow for the free production, distribution and circulation of content and information, actually work. The important thing for sociodigital media is not that the content be truthful, but that it circulates as widely as possible. This modus operandi is integrated into a commercial circuit of megadata in which the user, the subject, leaves a trail, such as a "like", a comment or a click, which is collected and processed. This allows the user to be profiled. They can then be sent a personalized content offer, which will itself produce a new trail, and so on. The result is a surveillance mechanism that is used, among other things, for commercial purposes such as targeted online advertising.
In addition, there is our second factor to be taken into account: the algorithmic recommendation of personalized content. Recommendation algorithms are a trap, according to the scientific literature. They are now completely shaping and dictating our sociodigital media interfaces. Users are presented with a personalized content offer that catches their attention. For example, if it was determined by the algorithmic calculation that you were going to like a certain type of content, you are going to be exposed to it, regardless of its quality or truthfulness.
Our third and final factor to be taken into consideration is the user themself. Not only are they faced with a veritable overabundance of information, which some call an "infodemic", but with all content being equal, it becomes difficult for them to distinguish what is true from what is false. This difficulty is actually exacerbated by public figures with a voice and a platform who question certain institutional pillars of democracy, such as journalism. As well, users may like consuming content that confirms their opinion, even if they are caught in what is called an echo chamber. In fact, without intending to cause harm and relay disinformation, they may inadvertently or unknowingly share fake news. In that case, it is called misinformation. In spite of themselves, they are then participating in interference.
In conclusion, the GRISQ believes there is no doubt that the integrity of the electoral process has been and will again be threatened by the existing sociodigital media mechanisms. However, it is essential that we point out that it is not just individual or state entities that are responsible for this. It involves a vast network of contacts between these actors and sociotechnical elements that create an obstacle to people's civic duty to be well informed. It is therefore crucial to examine the situation in global, social and communications terms.
Present and future elected representatives need to continue expanding their knowledge of sociodigital media, to be better able to provide oversight and legislate on these issues so they do not produce disinformation that undermines confidence in our political and media institutions.
As a final point, this discussion could and should open the door to improved understanding of information problems on the part of the public. This is an especially glaring need when the boss at Twitter alters the process of circulating information at the expense of the quality and credibility of users and of the content they produce.
Thank you, Madam Chair.