It's a great question the member put.
I have to put in, as Ms. Grondin-Robillard said, that, yes, it is a team effort. The message has to be formatted at the top and then pushed down through the educational system. I'm one who believes firmly—education is a provincial responsibility, and we all know that—in a program that will then be prepared at the federal level for the citizenship of everyone. It could then be driven to all these provinces at a very low cost of integration and put into the school systems.
You said it well: In rural areas—I'm from one of them—the preoccupation is not to be spending 24-7 in front of a TV set or other technological device. Sometimes in very remote areas of the country it takes so many minutes—and I'm saying minutes—from the satellite downlink to the consumer getting that information. I relate to that. Then again, if it is embedded into the communities maybe not by religious leaders but through the school system, the educational system, it will be much more worthwhile to push it down and make everybody aware of it and make it especially known. In the same way economics is taught, the political system also has to be taught to everyone.