On one, ethnic media, Beijing actually actively sends ethnic media journalists from Canada to train in Beijing to tell a “good China” story, a narrative favourable to Beijing. While that is a perfectly fine exchange, Canadians should be informed that these actors are being trained in Beijing by state actors. Therefore, we would need to develop a plan or a strategy to inform Canadians that when they're consuming this ethnic media organization's news, they should know that this organization is endorsed by the CCP and PRC and know that they are trained and funded through whatever means.
That's a very specific type of approach to media: understanding the funding and understanding the training they're undertaking.
With respect to academia, we already see some initiatives happening, but we should also be reaching out beyond academic institutions. We should be reaching out to researchers and to students to help them understand their collaborations with foreign principals and their proxies and how their research may be used for dual-use technology later, where it's applied to civil or military use.
We need to basically consult with experts from each sector and understand how each sector is facing foreign influence activities and create solutions for that specific sector in that time and space with respect to exactly the challenges they're encountering.