It's a great question.
There are a few things. We have been tracking trust in mainstream media as well as in social media for the last four years. The good news is that most of our mainstream media, like CBC, The Globe and Mail, CTV and Global News, are highly trusted institutions among most Canadians. While it has slipped slightly through the pandemic, which is a global phenomenon, not just in Canada, it has not significantly.
On the other hand, trust in social media continues to fall. In fact, fewer than one in 10 Canadians now say they have a high degree of trust in Facebook, TikTok and Twitter.
I think Canadians are getting the message about where they can access trustworthy information in some respects. On the other hand, though, use of these platforms for news continues to grow. These are a bit at odds, if that makes sense.
To your point, it relates to how we're consuming information and how we're using our phones. In terms of the ability to access forms of media like local media, there are a bunch of factors that contribute to that, which are worrisome. However, I wanted to answer your question specifically about trust.