Canwest is currently suing the federal government, alleging that a ban on prescription drug advertising violates its freedom of expression. A decision in this case is expected in the summer of 2009. We see this as a real danger; that's why we brought it up.
Also, a study done by an economist shows that if it were to be allowed, it would cost $10 billion more per year in Canada for drugs and health services. That would have a direct impact on the pocketbooks of people who buy medications, something which, in our view, poses a very serious threat, not only to low-income people, but all Canadians.