Yes, I'd be happy to.
Our organization is the single authoritative voice of the marketing survey and public opinion research industry in Canada, and we represent all of its sectors. Our members are research practitioners, experts in survey methodology.
There was a question earlier about Darrell Bricker from Ipsos Public Affairs. Darrell is a very prominent senior member of our industry, and is quite well respected, so what he has to say cannot be dismissed lightly. But I will say that his opinion is not shared by the vast majority of members of our association, and there is a strong consensus view among our members that the voluntary national household survey will not produce data with the same degree of rigour and reliability that the mandatory long-form census questionnaire produces.