Unless I'm mistaken, you are talking specifically about encouraging young people to pursue studies in trades, for instance.
There are certainly challenges to meet in all Canadian provinces in terms of encouraging people to enrol in trade-related programs.
There are gaps in all trade areas and a lot of demand across Canada—in some trades more than others. It depends on the trade. In British Columbia, steelworkers are highly in demand. The situation is different in Ontario. In construction, major challenges will have to be met in the coming years, as some 300,000 people will try to fill positions left vacant by the people exiting the labour market. Those industries will have to meet some major challenges.
As for colleges, they certainly promote all the programs they offer and work very closely with the Canadian Apprenticeship Forum, for instance, which heavily promotes the trades programs offered.
However, as you say, a prevailing belief in Canada is that young people may not want to be skilled workers. They have also often seen their parents work in trades and do not want to follow the same career path. However, wages are very high in certain areas.
That's why we, the colleges, are working very closely with the Canadian Apprenticeship Forum in an effort to promote trades. In addition, I know that the forum itself works very closely with employers to encourage apprenticeship. Young people may become skilled workers without really being apprentices. However, if they do go through apprenticeship training, they will benefit later because they will be able to reach other skill levels. Their training will be recognized in Canada thanks to the Red Seal Program certification. Their wages will be even higher than without that certification.