The only thing I would add to what my colleagues have said is that the ICT industry, and the digital media industry in particular, is moving at such a pace that it's really difficult for these things to keep up.
When we do recruitment events, we travel across the continent and we update our list of the hottest skills in demand every three months. There are careers now in the tech sector in the Waterloo region that didn't exist five years ago. Mobile applications development was really not on anybody's radar. I think the pace of change in the industry has really driven this divide between what the national occupation codes know to be true and what we're seeing day to day in the industry.