Despite the fact that it is a shared jurisdiction issue, the Government of Canada has a role to play in providing better data to learners, to help people make informed choices about their careers. The data that we really don't have is on the demand side, on all the skills and such. That's not getting to the high school guidance counsellors. That's not getting to the parents.
On the awareness piece, we need to have evidence—for example, pipefitter earning the first year after certifying. We need earning data. We don't have it. Going to StatsCan, we still don't have it. And that data is there. That's one big doable to break on the awareness side.
The other one is this. You have this funny situation in the federal government where the trade stuff is all done by ESDC. The rusted jobs are over there. All the high-tech talent, automation, and innovation strategy is in ISED. Those are the highly qualified people.