Sure. I'll start with the basic issue around stigma. You'll never get to quality of life for someone with dementia unless you address the issue of stigma. People need to have an understanding of what it's like to have the disease.
That's partly why we invest in the Dementia Friends initiative, which really is about raising awareness of what it's like to live with the disease. From our perspective, that's job number one.
Our second large investment, as I mentioned in my remarks, is in Baycrest. That is basically a hub, and it leverages.... We've put in $42 million, and there are other partners and stakeholders that bring it up to over $100 million, to get products and services to market that will help people living with dementia and help caregivers who are caring for people with dementia. The idea is to share best practices across the country.
To the point that was raised earlier by the honourable member, at the federal level there really is only so much we can do, because a lot of it does come down to provinces and territories and the individual municipalities. We hope that with the contributions we make in the area of data, surveillance, and sharing best practices, we can make a difference.