I think the most practical way is to offer examples. In research that we've done, we searched high and low for examples of age-friendly communities. It isn't a concept that's well understood. You usually receive a big blank when you ask the question, so you have to go out and find these places. That's why I'm suggesting that CMHC could play a role in helping us find examples, because people learn by doing.
One example I like to use is that people are really influenced by what they see in the Saturday homes section and the real estate section. If they're not seeing in the paper what they're interested in, they're not going to be looking for that example. The more examples that we can integrate into a strategy, the more it will alert the development community that there's a huge opportunity here.