I think I'll add to Kevin's comments, and it fits in exactly with your question. We really do need to promote—and this goes for the industry as well. We need to do a better job of promoting the opportunities for careers in construction.
Not every kid was meant to go on to seven years of school to become a doctor or a lawyer. There's tremendous opportunity, as Kevin has said, in the construction field. It's an opportunity to work outdoors. It's an opportunity to work with your hands. It's an opportunity to really create something, and 10 or 15 years later to able to go back into the community and say, “Hey, I built that.”
It's also a very rewarding career. You can have people in their mid-to-late 20s literally making six figures. It's an opportunity to become an independent business person and to build your own crew.
Something that we're trying to do as an industry is to get people at even younger ages. We're trying to get into high schools. We're trying to talk to the guidance counsellors and the teachers about the opportunities but also go to job fairs.
I think there's an opportunity to do more recruiting, just like universities and colleges go into high schools and do recruiting. I think our industry needs to play a role in that, and perhaps there's a role for government, through our education systems as well, to promote the diversity of job opportunities out there.
There used to be shop in a lot of high schools. That has started to disappear. People need to be well-rounded and learn a variety of skills, but there may be kids in grade nine and 10 who have no idea what they can do with their hands and what skills they have to build and create things. In those marginalized communities, that's a path where you don't have to go to college or school. You can come right out of high school, get an apprenticeship, and instead of spending tens of thousands of dollars on tuition, you can be making money right away as an apprentice.
Not only is it a pathway to a career; there are not as many barriers at the start if you have the ability to earn money right away.