Yes, definitely. We surveyed AI start-ups about the kinds of ethical issues that they were attempting to control, and they saw a very definite need. We were surprised, actually. We thought that ethics would be the last thing on their radar, and in fact the majority were actually implementing things and taking actions that had some teeth in them. In some cases, they let people go. There were concerns about bias that might arise in training.
So yes, ethics has been important. I think it's going to become more important as these systems develop and we understand more about what they can do and what their effects will be.