We've been working on that for the past two years by producing documentaries and infographics—one-pagers—for the population to make known what parents experience after a miscarriage, what they experience when they're navigating the health system and what they're experiencing when they're returning to work with Dr. Meunier. We were funded to produce the documents, but there was no money to make a campaign in society, and I think that's what we need.
There are awareness campaigns for suicide and mental health, for example.
We have campaigns for drunk driving—don't drink and drive—or for when somebody is told about cancer and how it hits the family. You see those pictures and they really strike you.
We need to do that nationally to make it known that for parents who experience a miscarriage or, later in a pregnancy, a death, it's a real baby, even though it's six weeks old. I've seen embryos that were nine weeks old, and you can see everything with the baby. You can see the eyes. You can see the shape of the head.
For the parents, that child is already one year old, it's already in school and they already have plans. As soon as they know they're expecting, they're already seeing themselves as parents. It's all those dreams they have to grieve.