Yes, absolutely, but I think the problem is much deeper than that.
I do think Canada has a price volatility issue. What I mean by this is that if you look at G7 countries, our food prices have gone up 29% in the last five years, which is basically the average amongst G7 countries. Other countries have done worse than us. The problem is that for 17 months, from one month to another, prices have dropped and then gone up again. When that happens, you're pushing Canadians away from the periphery of the store, where products are fresh and more nutritionally desirable, and when they go to the centre of the store, they find out they can't afford to eat, basically.
The challenge we have in Canada is that we can't really stabilize food inflation over time. We do see huge ups and downs. That makes a lot of Canadians concerned about food prices in general.