We are a firm believer as an organization that we have to allow markets to be open and competitive. That also means we need to provide consumers with the right pack size to meet the market they are living in. It's a complex question as you start looking at whether our pack size is too big to begin with. What is the appropriate pack size we need to provide to the Canadian public so that we reduce food waste, we continue to drive an economic engine and the manufacturers and producers are able to produce, pack and sell an appropriate volume domestically to grow a market and become a food superpower?
The devil will be in the details on how the private member's bill moves forward and how the regulatory backstop that's in place is implemented. It's maybe early to say if it's going to be effective. Yes, it's in other jurisdictions, but we are a big country. A range of other factors do come into play. We need to look at them closely to ensure that all the pieces fit to drive food prices to an affordable level.